strategists, product designers and makers.
Better for people | We all believe in making things better. Better for people and better for business.
If you are not making things better, then what the hell are you doing? While many of our solutions harness the most advanced technologies, we always start from the same place: with people. For us anthropology comes before technology.
Fast reality | Going beyond the post-it note and flip chart, we make it real as early and often as possible.
Our ability to give physical and digital form to a raw idea extremely quickly allows us to rapidly connect idea with reality . . . and with that, the means to test, learn and establish feasibility, getting to the right solutions fast.
Understanding that the spark, genius and brilliance of an idea comes not just from a detailed examination of the problem at hand but the cross-pollination of inspiration and ideas from people, adjacent disciplines, technologies and categories.
We’ve been doing this for years, know the bear traps and have the tenacity to sweat the detail to ensure vision connects with reality. The bottom line is, we won’t let you down.
Our integration of multiple disciplines means we offer a comprehensive and holistic
approach to product and experience design that delivers success.
DESIGN INSIGHT &
FEASIBILITY & INVENTIION
PROTOTYPES & TEST
& PACKAGING DESIGN
DESIGN & SIMULATION
Our process consists of several phases:
- Understand: we identify fertile opportunity areas by understanding your business goals, customer needs, market trends and applicable technology to help appreciate what might be possible.
- Conceive: we explore divergent ideas for what is possible and then evaluate what should be done to best align concepts with your objectives and requirements.
- Evolve: we develop, analyse and test concepts and designs to demonstrate how they can be achieved and to complete design and engineering intent.
- Prove: we build models and prototypes to demonstrate solutions, as well as testing and evaluating them to verify that they meet defined requirements and validate that they fit the intended purpose.
- Apply: we specify and document final designs for your team or production partners with the necessary quality management to ensure effective transfer and production.